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The Institute for the Study of Business Markets (ISBM) at Penn State asked marketing executives and academic researchers to identify the most important issues for business marketing now and in coming years. Among the seven top priorities citied in the ISBM Trends Study, two relate directly to the unique strengths of print as a medium and printing as a business: improve return on marketing investment decision making, and demonstrate and document delivered customer value and price accordingly. Other leading priorities cited in the report include: expand understanding of customer needs, market segments and drivers of customer value; competing globally; master analytical tools and improving quantitative skills; reinstate innovation as an engine of growth; and create new organizational models and linkages. Today's new opportunities for print providers reflect a reality dating back several centuries: people like print. Research from the ISBM Trends Study and similar reports underscore the unique capabilities of print providers to capitalize on the needs of today's marketers. Adding new services and positioning themselves as marketing partners, for example, offers print providers tremendous potential to increase revenues and customer loyalty. These new opportunities actually reflect a reality dating back several centuries: people like print. The Essential Nature of Print Print's legacy as a medium that people like and marketers find effective continues stronger than ever. Digital technologies, communication trends and marketing priorities make for a bright future for printers. As the ISBM Trends Study indicates, companies that create products and services that deliver demonstrated value and strong return on investment to customers stand to increase revenues and loyalty--the cornerstones of business growth. That's the enduring value of print.
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The Enduring Value of Print 
Copyright 2006：Dongguan Ruida Coatings Co.,Ltd Address:Xisha industrial park, Gaobu Town, Dongguan City,Guangdong Province,China Tel:86-769-88941918 Fax:86-769-88739319 Technical support www.shangji53.com |